Fashion

DIOR OPENS POP-UP STORE IN LONDON

For the launch of its Fall-Winter 2019-2020 ready-to-wear collection by Maria Grazia Chiuri, Dior opened a pop-up store in the heart of Harrods department store in London, since August 3rd till 31st.

A décor reprising the colors and inspirations of the show, done entirely in variations of black with green, red or white checks, celebrates British culture and the ties the House has always cultivated with England. A telephone booth and even an English taxi, clad in the same motifs, complete this homage.

The pop-up features a selection of ready-to-wear, footwear and bags, such as the Dior Book Tote. Available in leather, checks or the Dior Oblique jacquard, this now-iconic accessory will also be unveiled in an exclusive version adorned with the Union Jack motif.

Woven bracelets and D-Connect sneakers by the Artistic Director, already fashion musts, as well as the refined bob hat created by Stephen Jones, have been reinterpreted in new green versions. The TravelDior line in Dior Oblique canvas – presented in exclusivity here and in two other boutiques only – dedicated to the world of travel and composed of pieces including a trolley, a vanity case, a travel-sized perfume case and luggage labels, is featured in this limited-edition showcase. A unique ABCDiorcustomization service makes it possible to personalize the Diorcamp and Dior Book Tote bags, as well as Walk’n’Diorsneakers and luggage labels.

To mark the occasion of the Pop-Up, taxis and a double-decker bus – themselves wrapped in two-tone checks – will motor through the streets of London for the duration of the event.