L’INTERDIT. GOING BEYOND, A PIVOTAL MOMENT WHEN LIFE BECOMES THRILLING
The festive season is around the corner and whether you are looking for the perfect gift or some well deserved self gifting; with the brand new Givenchy L´Interdit fragrance you will make heads turn.
With immaculate glamour came excitement. With elegance came irreverence. Hubert de Givenchy gave expression to a spirit of absolute refinement. Yet he paired it with something so strong and simple it became striking.
The sobriety of his signature black and white was balanced out by the daring of his designs. He was an aristocrat with a flair for the avant-garde. With his unconventional “Separates” and “casual chic” he breathed a new audacious life into the heart of fashion. A radical move, that gave women a certain freedom, at a time when fashion Houses designed only total looks. There was something both classic and fearless in his approach to fashion.
Was this the reason that Audrey Hepburn chose him to design her wardrobe? In any event her choice was auspicious, as theirs was a lifelong friendship and professional collaboration which gave rise to many creations. It was a rare relationship that shaped the Givenchy House and set the direction from which the future came. One of their most significant collaborations, between designer and more-than muse, was a fragrance, first created exclusively for Audrey. When Hubert de Givenchy asked if he could commercialise it, legend has it, she initially replied « Je vous l’interdis! » (“I forbid you!”).
Now in 2018, a new chapter opens, and Givenchy creates a new L´Interdit Fragrance inviting women to cross the line and discover the thrill of the forbidden. Are you ready to wear a magnificent, fearless fragrance? The intensity is born of contrasts. A forbidden blend of a white flower and a dark accord makes you discover the shocking side of chiv.
Created by master perfumers Dominique Ropion, Anne Flipo and Fanny Bal, L’Interdit unveils a floral white bouquet of orange blossom, jasmine and tuberose. In contrast, earthy dark tones emanate from the vetiver and patchouli.
The bottle design of 2018 is a clear tribute to the original 1957 bottle. An object that like perfection itself is truly timeless and terribly modern. Strikingly sober, with a round squareness, a soft strength.
The new Eau de Parfum is available in 35ml, 50ml and 80ml.