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Fashion

NIKE AIR MAX 97 CLASSIC SILHOUETTE NOW AVAILABLE IN GOLD WITH SWAROVSKI

20 years ago, Nike introduced a silver shoe inspired by the industrial finish on mountain bikes — the Air Max 97. It offered 360-degree reflectivity, made most apparent in low light or via a camera flash. And now also a gold colorway is available, cementing metallic shine as central to the silhouette’s legacy.

Adorned with Swarovski® Crystals, this edition of the Air Max 97 Gold adds a distinct dazzle to an already shimmering icon. The upper is made with Swarovski’s proprietary Crystal Fabric, which refracts light with a bright, shimmering effect as the shoe moves.

Combined with the introduction of a new hidden lacing system and full-window cushioning, the Air Max 97 was an early representation of Nike sport-style innovation. NikeWomen designers looked to a material pioneer, Swarovski, and their Crystal Fabric, to creatively embellish and add durability to the Air Max 97. Containing tiny, densely clustered cut and uncut crystals, the fabric offers a gleaming yet gritty appearance, perfect for a new expression of the original’s signature shine.

“We were looking to explore shine and durability in a new and innovative way, and we loved the juxtaposition of the Crystal Fabric’s tough sparkle to reinvent an already iconic shoe.” – Marie Crow, Nike Material Design Director for NikeWomen Sportswear.