‘The online destination for all inspiring, stylish, successful and leading Asians in the world.’

Fashion

THE MAISON BOUCHERON ANNOUNCES THE REOPENING OF 26, PLACE VENDÔME

In 1893, Frédéric Boucheron was the first of the great contemporary jewelers to open a boutique on Place Vendôme in Paris. Built in 1717 and listed as a historic monument since 1930, the Hôtel de Nocé became, over the years, much more than just a store, representing both the Boucheron family home and the center of its savoir-faire. This is why, to mark its 160th anniversary, Maison Boucheron decided, with the support of Kering Group, to undertake an in-depth renovation.

The priority objective quickly became apparent. The Hôtel de Nocé belonging to the heritage of the Place Vendôme since 1717, to the history of Boucheron since 1893 and to the property holdings of Kering Group today, it was fundamental to revive its original spirit through a renovation respecting its history and heritage. This objective guided the choice of Michel Goutal, Chief Architect of Historic Monuments, who was commissioned to reconquer this unique place, to strip back 300 years of history and restore its former glory. To accomplish this, he surrounded himself with the finest French craftsmen, proud representatives of specialist métiers across art and architecture.

The décor of 26, place Vendôme was entrusted to Pierre-Yves Rochon, the internationally renowned French interior designer. Inspired by the spirit of freedom which has always reigned at Boucheron, he set out to challenge the codes of traditional jewelry stores in order to give this historic address the character of a modern family home. The décor of each room is thus a carefully curated blend of contemporary design, works of art and vintage finds, as if each generation had left its own imprint on the house.

Now, as it reopens, 26, place Vendôme represents more than ever the quintessence of the Boucheron spirit. All their history, all their savoir-faire and all their values are united here. In this family home, visitors will discover a new jewelry experience, since they will be welcomed as friends more than as clients. Indeed, the second floor houses a real apartment where they can relax, have a drink or even spend the night. They can truly feel at home…